Friday, June 23, 2017
Case Studies, MacArthur Park
Description
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Tasks
Director Billy Wirth and Producer Maricel Pagulayan came to vFive with the film, MacArthur Park, two weeks before it premiered at the 2001 Sundance Film Festival. Their request was for vFive to create an engaging online presence that reflected the gritty true story portrayed in the film. Using Macromedia�s Flash 5, vFive built an interactive site that helped Maricel Pagulayan market the film to studio executives and the public at large.




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Mentioned in the �Hollywood Reporter,� �Wired� and �Daily Variety,� MacArthur Park was the recipient of considerable media attention. Macromedia endorsed the site as well, honoring it with its coveted Site of the Day award for February 28, 2001. The site will be featured in the forthcoming book �Simple Sites�, published by Rockport Publishers.

MacArthur Park

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MacArthur Park

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MacArthur Park

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Site conceptualization
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