Wednesday, August 23, 2017
Case Studies, SD Association
The SD Association (formerly SD Card Association) is the organization that creates global standards for the SD Card format (conceived by Panasonic, Toshiba and Sandisk). Much like a Compact Flash Card or a Sony Memory Stick, an SD Card is a very small storage device that can be used with multiple consumer electronic devices. In addition to its storage function, the SD Card format extends to include hardware add-ons that expand the capabilities of such devices�miniature digital cameras connected to PDAs, for example.

As the Winter 2002 Consumer Electronics Show approached, the SD Association bought prominent advertising space in the showguide that was handed out to all attendants.


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The resulting two-page spread was conceived and designed by vFive. It highlighted the features of the format, while simulating the characteristic geometry of the SD Card.

A similar approach (in concept and style) was used for the re-design of the SD Association identity�which was in a process of transition and formalization. With an interest in maintaining the integrity of the new identity, vFive was also comissioned to create a media kit and to design and distribute the monthly SD Association email newsletter.

SD Association

Identity Materials

SD Association

Media Kit

SD Association

CES showguide ad crop

Print advertising
Email newsletter advertising
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